Water Not Hype

At Niagara, we believe in healthy hydration without the hype. Flashy, extravagant, frilly, expensive…that’s never been our way.

We value family and community. That’s why we’re doing our part to create a more sustainable future, like reducing our carbon footprint through our lightweight packaging, switching to electric vehicles, and installing solar panels. But we can’t do it alone. Take the pledge to do your part by recycling, and we promise we’ll do ours. Together, we can make actionable change in our communities.

Recyclable Bottle AND CAP

Our bottles and caps are made of PET which has the lowest environmental impact of any bottling material.


Our Eco-Air Package® uses the least amount of plastic possible, reducing CO2 emissions when transporting.


It takes roughly half the fossil fuels to make our PET plastic bottles vs. aluminum cans.


Some of our facilities use solar panels and electric forklifts, which help us reduce our carbon footprint.

*Excludes label and outer packaging, which may not be recyclable in your area.


Niagara created a fake water brand to prove a very real point. Watch as people fall for the hype—and check out their reactions when they find out the truth.

Curious about bottled water facts and science?

Learn more from the Drinking Water Research Foundation


Keep up with all the refreshing fun on social!

Happy first day of fall! The air is crisp. Trees are swapping their green leaves for fiery reds and golden yellows, and festive decor is lining the shelves of our favorite stores. As the seasons switch gears, our routines often follow suit. But one thing never changes: the need to keep ourselves well-hydrated. Luckily, we are working hard to bring you top-tier hydration year-round.💦Let us know what you are looking forward to most this season in the comments below!#niagarawater #nowthatsrefreshing #firstdayoffall
Time is running out to support your favorite park to receive a $75,000 refresh! Make sure you head to NiagaraPerkYourPark.com once per day until September 18th. Imagine your park’s possibilities!#NiagaraWater #PerkYourPark #NowThatsRefreshing #NiagaraCares
This Labor Day the Niagara team wants to send a big THANK YOU to all of the incredible people out there working hard to keep our communities happy, healthy, and running smoothly. We will continue working hard to provide our communities and their hard-working heroes with high quality water year-round because they absolutely deserve it!👏#niagarawater #labordayweekend #stayhydrated
Congratulations, Moms! You made it through another summer full of adventures. Before jumping to start your to-do list, take a sip of water and a give yourself a moment to recharge. You deserve it!#niagarawater #nowthatsrefreshing #backtoschoolseason
Looking for simple ways to create more sustainable habits at home? Encouraging your family to recycle their water bottles is an easy way to take care of the environment. In fact, you can join The Waterhood today and make a pledge to always recycle! For every pledge made, we donate $5 to the @recyclingpartnership ♻️Head to the link in our bio to make your pledge today. It's that easy!#niagarawater #nowthatsrefreshing #jointhewaterhood #recyclingpartnership
Hey Niagara fam! The Perk Your Park Campaign is going strong. Make sure to check out NiagaraPerkYourPark.com to support your favorite park for a chance to receive a $75,000 refresh! Let’s come together for our communities 🙌#NiagaraWater #PerkYourPark #NowThatsRefreshing #NiagaraCares
Let’s hear it for the moms who are getting their incredible students all prepped, packed, and ready to embrace the exciting school journey ahead! To help keep your kiddos energized and focused, make sure they drink plenty of water. Here’s to a year of growth, friendship, and endless possibilities.#niagarawater #nowthatsrefreshing #backtoschoolprep #backtoschoolessentials
Perk Your Park 2023 is officially back! This year, 9 parks are in the running, and it’s up to you to nominate your favorite park to receive a $75,000 refresh. It’s easy, just head to NiagaraPerkYourPark.com once a day to support your favorite park! Imagine your park’s possibilities ✨ #NiagaraWater #PerkYourPark #NowThatsRefreshing #NiagaraCares
Hey Niagara fam! Have you joined the Waterhood? It's a pledge to always recycle. Just head to our link in bio to sign up. For every pledge made, we donate $5 to the @recyclingpartnership. What are you waiting for, jump in!💦#niagarawater #nowthatsrefreshing #jointhewaterhood #recyclingpartnership
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